Our people
Please get in touch to find out how we can assist you.
Our PR Services team brings together expert analysts and researchers with experienced PR professionals. They all work to ensure that the specific challenges facing each and every client are met quickly and efficiently. The team is also responsible for developing our tools and services to ensure that we are meeting our clients' needs as they emerge and change.

Marcus Gault
Managing Director, Insight
marcus.gault@precise.co.uk
Marcus has 15 years experience in research and analysis gained in senior roles at Millward Brown, AC Nielsen and in-house at ASDA. He has advised a range of high profile clients including Google, Blackrock and Toyota, and has been instrumental in establishing Precise as the UK's fastest growing analysis provider. He continues to lead the development of our unique and innovative methods of assessing and reporting on PR and communications effectiveness and is an active member of the analysis trade body AMEC.

Mark Carrier
Research & Development Director
mark.carrier@precise.co.uk
Mark leads our team of over 20 in-house analysts, having spent 12 years as a senior analyst to clients in the financial, corporate and government sectors. He has an in-depth knowledge of both traditional and new media channels and in particular has extensively researched and reported on social media trends. Mark regularly consults with our clients on the most effective way to analyse coverage and measure the impact of communications on reputation.

Holly Durrant
Head of Client Care
holly.durrant@precise.co.uk
Holly is responsible for ensuring that new client requirements are fully scoped out and that, across the business, we provide expert advice and guidance to ensure our clients gain access to the most appropriate services. As a former Head of Client Services, Holly can draw on a wealth of experience from across our client base to ensure that every requirement is fully met. Holly joined Precise in 2003 from PR Newswire where she managed a journalist and PR service.

Darryl Sparey
New Business Director
darryl.sparey@precise.co.uk
Darryl has over 10 years experience advising major UK and international organisations on the most effective mix of media monitoring and analysis services in support of their business and communications objectives - encompassing press, online and broadcast monitoring and analysis, social media and forward planning. Darryl was previously Managing Director of TMT analysis specialist, Media Report, which was acquired by Precise in 2004.

Penny Anderson
Account Director, PR clients
penny.anderson@precise.co.uk
Penny has worked with major City and corporate PR agencies for over 10 years. Since joining the Precise team in 2008, she has been responsible for ensuring the smooth delivery of services to our agency clients. She is ideally placed to provide expert advice on the most effective mix of services, particularly in today's challenging marketplace. Prior to joining Precise, Penny held senior roles with PR Newswire and PiMS.

Paul Barnes
Account Director, Corporate & Financial clients
paul.barnes@precise.co.uk
Paul is the senior contact for all major corporate and financial sector clients. In this proactive role, his in-depth knowledge of media and our service options ensures that our clients can quickly and easily access whatever their changing requirements demand - from breaking news alerts to coverage analysis and forward planning.

Shereen Qadri
Director, Insight - Consumer
shereen.qadri@precise.co.uk
Shereen is responsible for raising the profile of our market leading insight services and introducing clients to innovative ways of assessing the impact of editorial and social media within the consumer sector. With over 10 years experience in the media evaluation industry and commercial experience built at Audi, Lombard and Xerox, she uses her in-depth knowledge of the market to provide clients with analysis and brand services that are at the forefront of sweeping changes in the media landscape.

Karen Davison
Head of Client Services
karen.davison@precise.co.uk
Karen heads up our Client Services department. Her sector-based teams are committed to providing exceptional service and support and are available 24/7 to deal with service changes and queries and to provide guidance and advice. Karen has 15 years' experience in media monitoring and has been with Precise since 2003 in a range of client facing roles.

Emma Barker
Head of Client Consultancy
emma.barker@precise.co.uk
Emma is our in-house expert on copyright and licensing and is always on hand to provide advice and guidance in this increasingly important area, including assistance with NLA and CLA licensing applications and renewals. Emma also co-ordinates and manages client training support and development for our Media Platform. Prior to joining Precise, Emma held a senior licensing role within News International.

Yen Le
Head of Insight Client Services
yen.le@precise.co.uk
Yen heads up the Insight Client Services department at Precise. She has over 7 years experience gained from previous roles within the industry and has worked on clients across all sectors. Her team aim to provide clients with exceptional service, advice and guidance on all aspects of media analysis. They have extensive experience with analysis across all media channels including print, broadcast, online and social media. The team help clients to understand their current position, advise on ways to demonstrate the return on investment in PR and communications and make recommendations on opportunities to enhance communications.

