Insight team
A unique combination of media research skills.
Our Insight team is made up of over one hundred media analysts
and researchers with extensive experience, delivering insights for
PR and communications.
The team contains sector specialists and analysts with editorial or
social media analysis specialisms. The Insight team works together
with our clients to help them identify what matters.
Always on hand, the team can prepare an analysis for you, at any
level of detail or frequency, or alternatively can answer questions
and support you as you access live analytics from our Media
Platform.
Our Insight team includes:
Marcus Gault, Managing Director, Insight
Marcus has 15 years experience in research and analysis
gained in senior roles at Millward Brown, AC Nielsen and in-house
at ASDA. He has advised a range of high profile clients including
Google, Blackrock and Toyota, and has been instrumental in
establishing Precise as the UK's fastest growing analysis provider.
He continues to lead the development of our unique and innovative
methods of assessing and reporting on PR and communications
effectiveness and is an active member of the analysis trade body
AMEC.
marcus.gault@precise.co.uk
Mark Carrier, Research & Development Director
Mark leads our team of over 20 in-house analysts, having
spent 12 years as a senior analyst to clients in the financial,
corporate and government sectors. He has an in-depth
knowledge of both traditional and new media channels and in
particular, has extensively researched and reported on social media
trends. Mark regularly consults with our clients on the most
effective way to analyse coverage and measure the impact of
communications on reputation.
mark.carrier@precise.co.uk
Shereen Qadri, Director of Insight - Consumer
Shereen is responsible for raising the profile of our
market leading insight services and introducing clients to
innovative ways of assessing the impact of editorial and social
media within the consumer sector. With over 10 years
experience in the evaluation industry and commercial experience
gained at Audi, Lombard and Xerox, she uses her in-depth knowledge
of the market to provide clients with analysis and brand services
that are at the forefront of sweeping changes in the media
landscape.
shereen.qadri@precise.co.uk
Yen Le, Head of Client Services - Insight
Yen heads up the Insight Client Services department at
Precise. She has over 7 years experience gained from previous roles
within the industry and has worked on clients across all sectors.
Her team aim to provide clients with exceptional service, advice
and guidance on all aspects of media analysis. They have extensive
experience with analysis across all media channels including print,
broadcast, online and social media. The team help clients to
understand their current position, advise on ways to demonstrate
the return on investment in PR and communications and make
recommendations on opportunities to enhance communications.
yen.le@precise.co.uk
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