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Our media analysis demonstrates the impact of PR.
Our Insight team
Our team of 40 analysts and researchers has a unique combination of skills and experience across analysis, research, PR, communications and marketing.
Marcus Gault - Managing Director
Marcus has 15 years experience in research and analysis gained in senior roles at Millward Brown and ACNielsen and in-house at ASDA. He had advised a range of high profile clients including Google, Blackrock and Toyota, and has been instrumental in establishing Precise as the UK's fastest growing analysis provider. He continues to lead the development of our unique and innovative methods of assessing and reporting on PR and communications effectiveness and is an active member of the analysis trade body AMEC.
Mark Carrier - Head of Analysis
Mark leads our team of over 20 in-house analysts, having spent 12 years as a senior analyst to clients in the financial, corporate and government sectors. He has an in-depth knowledge of both traditional and new media channels and in particular has extensively researched and reported on social media trends. Mark regularly consults with our clients on the most effective way to analyse coverage and measure the impact of communications on reputation.
Josephina Arduini - Client Services Manager
Josephina has extensive experience of the PR and marketing sectors. Her industry experience gives her a unique insight into the importance of media analysis and its implications for PR activity. Jo fulfils a key role in ensuring that clients derive optimum value from the work undertaken by our insight team.
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