Waitrose
We provide both monitoring and analysis services for Waitrose,
covering each of their brands and products, from all UK
media.
Our early morning email provides an update on national press
coverage - in a format that can be easily read by team members on
the move via BlackBerry and PDA. Through our Media Portal the team
also has access to a searchable archive of historical coverage
which is helpful in preparation for journalist meetings.
We also provide a weekly analysis of media sentiment by source and
journalist, giving an immediate awareness of trends and issues.
This has helped Waitrose to demonstrate the value of PR and has
been instrumental in them securing additional budget for the
purposes of increasing share of voice and to improve journalist
sentiment.
Precise's timely and insightful analysis has helped
focus our communications initiatives and allowed us to increase our
department's budget.
PR Manager, Consumer