Waitrose
We provide both monitoring and analysis
services for Waitrose, covering each of their brands and products,
across all UK media channels.
Our early morning email provides an update on national press
coverage - in a format that can be easily read by team members on
the move via BlackBerry and PDA. Through our Media Platform the
team also has access to a searchable archive of
historical coverage which is helpful in preparation for journalist
meetings.
We also provide a weekly analysis of media
sentiment by source and journalist, giving an immediate awareness
of trends and issues. This has helped Waitrose to demonstrate the
value of PR and has been instrumental in them securing additional
budget for the purposes of increasing their share of voice and to
improve journalist sentiment.
Our Media Platform provides Waitrose with a single
application through which they can review and share coverage and
insights with colleagues, follow and engage with influential
journalists over Twitter using TweetComms,
identify and research relevant media contacts using
Connect and plan ahead with visibility of the
future media agenda.
Precise's timely and insightful analysis has helped
focus our communications initiatives and allowed us to increase our
department's budget.
PR Manager, Consumer