Microsoft
Our integrated service provision for Microsoft allows its PR team and partner agencies to assess the impact of their PR activity against global KPIs - their Tier 1 media list including every influential media source as well as key technology blogs.
A key requirement for Microsoft is to have an immediate awareness of breaking news along with a daily assessment of message penetration and effectiveness and we fulfil this requirement with our 24/7 services.
Microsoft additionally uses our forward planning service to give it visibility of forthcoming legislative issues and reports and surveys that have the potential to impact the technology sector. It was an early adopter of our broadcast service after contributing to its design and development.
The Precise team have a strong suite of products that are easy to customise to our particular needs. More than that, the team are engaging, responsive and bright. In short, Precise helps the PR function prove its ROI to the rest of the business.
PR Manager