Barclays
Our UK and international monitoring services, including broadcast and social media, have been adopted by the communications teams at Barclays - across retail, corporate and investment banking. We manage a distinct brief for each team, ensuring they are kept fully informed of relevant media coverage and market activity specific to their sector. Barclays additionally receive a twice-daily email update of breaking news, allowing media professionals and senior executives to keep on top of issues as they develop. We consolidate all Barclays' coverage on our Media Portal, which means the Bank can share coverage across all sectors and therefore contain costs.
Our early morning précis keeps the media relations team up to speed and enables them to brief senior management as required, at the start of the working day. Client relations are an important part of what we do and by maintaining close contact we fully support the bank during periods of intense media speculation, undertaking specific monitoring of specialist media or particular countries or regions as required.
We have been working with Precise since 2002 and have been thoroughly impressed by the service we receive from them. During this time we have transferred many other services to Precise from other providers. The accuracy of the service is of a very high standard. The range of delivery options provided by Precise keeps my various stakeholders happy. One of the many things that makes Precise stand out from the other players in this market is the standard of the account management. Flexibility and responsiveness to requests are key to making our service work and Precise excel in this area. Their 06:00 analysis service gives the media relations team a clear insight into how our messaging is picked up by the media, helping us to hone our approach and plan responses to the emerging issues in the media.
Head of Media Relations