Barclays
Our UK and international monitoring services,
including broadcast and social
media, have been adopted by the communications teams
across Barclays. We manage individual briefs for the retail,
corporate and investment banking teams, ensuring they are kept
fully informed of relevant media coverage and market activity
specific to their sector. Our regular breaking
news updates enable the team at Barclays to respond
effectively to issues as they develop.
Ahead of set piece announcements and investor days, we analyse the
sentiment and themes being discussed in social
media including key financial forums to help the Executive
team prepare for likely questions.
We analyse the coverage that we supply to Barclays
for sentiment, message pick up and reputational drivers, which the
teams can access through live dashboards, enabling them to more
quickly and effectively understand the significance and impact of
their PR activity as well as their share of voice with key
competitors.
Our Media Platform provides the teams across
Barclays with a single application through which they can review
and share coverage and insights with colleagues, follow and engage
with influential journalists over Twitter using
TweetComms, identify and research relevant media
contacts using Connect and plan ahead with
visibility of the future media agenda.
Client relations are an important part of what we do and by
maintaining close contact we fully support the
bank during periods of intense media activity, undertaking specific
monitoring and analysis of specialist media or particular countries
or regions as required.
We have been working with Precise since 2002 have been
thoroughly impressed by the service we receive from them. As a
result we have transferred many other services to Precise from
other providers. The accuracy of the service is of a very high
standard, and the range of delivery options provided by Precise
keeps my various stakeholders happy. Their 06:00 analysis service
gives the media relations team a clear insight into how our
messaging is picked up by the media, helping us to hone our
approach and plan responses to the emerging issues. One of the many
things that makes Precise stand out from the other players in this
market is the standard of the account management. Flexibility and
responsiveness to requests are key to making our service work and
Precise excel in this area.
Head of Media Relations