ABF
Our media analysis highlights the effectiveness
of the ABF external relations team in dealing with high pressure
media situations. We deliver insight into message pick-up,
journalist sentiment and audience reach, with a clear and detailed
commentary in a format that the ABF team can share with senior
management.
To provide an early warning of emerging issues and themes within
social media, we monitor a researched list of
influential bloggers covering the retail sector.
Our broadcast monitoring service alerts the ABF
team to any relevant breaking news in a format that can be
immediately shared with senior management and advisors.
By combining our analysis and
monitoring services, ABF has achieved a number of
benefits, including actionable insights to help direct PR effort
and a reduction in service costs.
Our Media Platform provides ABF with a single
application through which they can review and share coverage and
insights with colleagues, follow and engage with influential
journalists over Twitter using TweetComms,
identify and research relevant media contacts using
Connect and plan ahead with visibility of the
future media agenda.
Precise have tailored their monitoring and analysis to
our very specific requirements. Moreover they have adapted quickly
to the changing media environment delivering feeds from a whole
variety of sources direct to desktop or BlackBerry in a form that
we can readily access and act upon. Additionally, we have
recently appointed Precise as our broadcast provider and have been
delighted with the service they have delivered in terms of speed,
accuracy and customer service.
Head of External Affairs