ABF
Precise's media analysis highlights the effectiveness of the communications team in dealing with high pressure media situations . Precise deliver insight into message pick-up, journalist sentiment and audience reach - delivering clear and detailed commentary in a format that can be shared with senior management.
By combining our analysis and monitoring services, ABF has achieved a number of benefits, including actionable insights to help direct PR effort and a reduction in service costs. ABF has recently extended its service to include broadcast monitoring.
Precise have tailored their monitoring and analysis service as their name suggests 'precisely' to ABF's requirements. Moreover they have adapted quickly to the changing media environment delivering feeds from a whole variety of sources direct to desktop or blackBerry in a form that we can readily access and act upon. Additionally, we have recently appointed Precise as our broadcast provider and have been delighted with the service they have delivered in terms of speed, accuracy and customer service.
Head of External Affairs