Brand Insight team
Experienced consumer researchers and marketers.
Our Brand Insight team is made up of experienced consumer,
market and social media researchers, together with senior marketers
who have consulted on many of the leading global brands.
Together, our team has experience of working at Coca-Cola, Landor,
Mintel, YouGov, GSK, Interbrand, TNS, dunnhumby, The Brewery and
Alterian, amongst others.
The team's unique mix of skills and experience enables us to apply
and adapt insight identification techniques learned from
traditional research methodologies to the relatively new insight
source offered by social media.
Our research analysts are supported by leading technologies, but
the research we conduct relies first and foremost on human
analysis.
The Brand Insight team includes:
James Withey, Head of Brand Insight
James has over 13 years of experience in brand consultancy
and research, gained at Interbrand, Henley Centre Headlight Vision,
and WPP brand consultancy Landor, where he was most recently
Head of Strategy for Consumer Brands. James has worked for a
diverse range of clients, including Nestle, Land Rover, Morrisons
and M&S. James leads our Brand Insight offer, using media and
especially social media sources, to identify previously unrevealed
insights for our clients.
james.withey@precise.co.uk
Dan Miles, New Business Consultant - Brand
Insight
Dan has over eight years experience creating highly
successful business development strategies across the research,
innovation and social media industries, for the likes of Sense
Worldwide, New Edge and Dub. He has worked in the US and UK
refining a sophisticated, empathic approach to delivering growth,
working across global organisations and technology start-ups alike.
Most recently, he set up a new consultancy developing social media
business development strategies for clients.
dan.miles@precise.co.uk
Gaelle Bertrand, Brand Insight
Consultant
Gaelle has 14 years experience in consumer research and analysis,
gained both agency-side at TNS, Synovate and dunnhumby and
client-side at GlaxoSmithKline and Coca-Cola. In her previous role
within the Strategy and Insights division of Alterian, she was
responsible for delivering insights using social media research
(social media analysis and online communities) alongside
traditional research techniques. As a consultant within the Brand
Insight team, Gaelle leverages social media sources to uncover
previously unrevealed insights for our clients.
gaelle.bertrand@precise.co.uk
Gareth Price, Senior Brand Insight Specialist
Gareth is an award winning researcher with six years
experience of research in the financial and corporate industries.
Prior to joining Precise in 2007, Gareth worked at Mintel
International having graduated with a Master's degree in Journalism
and Mass Communications from Kent State University, Ohio in 2004.
Gareth's research for Barclays won Gold at the 2009 AMEC Awards and
the following year he was shortlisted for Young Professional of the
Year, after helping win more than £1 million of new business
across the previous 12 months.
gareth.price@precise.co.uk
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