Brand and marketing
Precise Brand Insight services analyse social media alongside news and other data
to help you understand what people are saying about brands, marketing activities
and issues. We employ a highly effective mix of technology and research skills to
identify and explain relevant and meaningful insights.
Previously unrevealed insights into opinions and behaviours
People increasingly use social media to voice their opinions. These opinions are an invaluable source of insight because they are expressed freely and often spontaneously.
By continuously monitoring and analysing social media we can quickly and efficiently provide insight into opinions, attitudes and behaviours, right now and also over time.
To provide context or a broader perspective, we can integrate analysis of mainstream media and other datasets, enabling us to identify the influences on and the impacts of the opinions expressed within social media.
Our services can provide immediate answers to specific challenges or a continuous analysis of changing opinions.
Our services can be used independently or to complement or test other market research activities.
Do you need to track social content?
Our services can meet a wide range of requirements
Our latest posts
- 15 April 2015, 15:15
I recently represented Kantar Media at the WPP Data Date Night. Joining me were (amongst others) Facebook, Uber, Amazon and Cannes Lions. Data Date Ni...
- 17 November 2014, 15:54
In recent posts, we have explored the value of social media as a source of insight but we wanted to go further and illustrate why insight and customer...