What's new

New services, updates, conference activity.

05 February 2016

Precise Social Media Report

Our round-up of the week's social media news and insights.

08 December 2015

CIPR PRide Awards 2015

Highlights of the CIPR Awards 2015, sponsored by Precise.

05 November 2015

Precise Exchange: As an industry, are we getting better at measuring the value of our output?

Our latest Precise Exchange panel debate explored media measurement and evaluation. <...

09 October 2015

The Measurement Post

A special newsletter celebrating AMEC Measurement Month.

07 September 2015

CIPR Corporate and Financial Group 40th Anniversary

Precise sponsors the Group's celebratory Parliamentary Reception at the House of Lord...

22 July 2015

Precise Exchange: Ten years on from 7/7, what have we learned about crisis communications?

Our latest Precise Exchange panel debate explored how crisis management has changed i...

01 June 2015

Precise, a Kantar Media company, appointed to new Government roster for media monitoring, evaluation and social media

Precise, a Kantar Media company, has been appointed to the new Crown Commercial Servi...

13 February 2015

Precise Exchange: Why businesses need to be social and embrace new ways of working

Our latest Precise Exchange panel debate explored the value of a social business.

06 January 2015

CIPR Excellence Awards 2015

Precise is headline sponsor of the 2015 CIPR Excellence Awards.

16 October 2014

Precise Exchange: One size does not fit all - the challenges of international campaigns.

Our latest Precise Exchange explored the issues surrounding global campaigns.

03 July 2014

Precise Exchange: What lessons can communicators learn from Malaysia flight MH370?

Our latest Precise Exchange panel debate looked at crisis management on a global scal...

10 June 2014

Kantar Media to acquire Precise

Kantar Media today announces the acquisition of Precise.

29 May 2014

Precise Brand Insight to speak at the Market Research Summit

The Precise Brand Insight team will be discussing how to turn social media insights i...

16 April 2014

Precise Exchange: How to navigate the maze of social media platforms

Our latest Precise Exchange debate explored how to choose the right social media chan...

11 April 2014

NEW: Connect more effectively

Precise launches MP+ Connect, a real-time interactive media contacts platform enablin...

26 March 2014

Precise to speak at PR is Changing conference

The Precise Insight team will present at the PR Moment PR is Changing conference on h...

24 March 2014

Precise sponsor the CIPR Excellence Awards

Precise is headline sponsor of the CIPR Excellence Awards 2014.

17 February 2014

Precise to speak at MRS Intelligence Summit

Precise Brand Insight are presenting at the MRS Healthcare Research Intelligence Summ...

21 January 2014

Precise Exchange: What will be the hot social media trend in 2014

Our latest Precise Exchange debate on the top social media trends to look out for in ...

16 December 2013

AMEC announces co-chairs for leadership of AMEC North American Chapter

AMEC, the International Association for Measurement and Evaluation of Communication h...

25 November 2013

CIPR Public Relations Show

Precise to exhibit at the CIPR Public Relations Show 2013.

24 October 2013

NEW: Data analytics tools for PR professionals

Precise has announced a new release of its media monitoring platform, Media Platform+...

04 October 2013

Social Media Week London: Connecting social insights to drive business action

At our recent panel debate, key organisations shared best practice around driving bus...

17 September 2013

An evening with Robert Scoble and Shel Israel

Precise support the CIPR's evening with social media visionaries Robert Scoble and Sh...

10 September 2013

CIPR Share This Too launch

Social media highlights from the Share This Too book launch, sponsored by Precise.

25 July 2013

Precise Exchange: How Twitter is transforming journalists' working lives - or not

Our latest Precise Exchange debate questioned whether Twitter has changed the working...

23 July 2013

CorpComms: Royally Rebranded

Featuring Precise research into coverage of the royal baby in the UK press.

02 July 2013

Social Media Portal: Precise enters social media monitoring space releasing Media Platform+

Precise launch comprehensive social and mainstream media monitoring platform, Media P...

01 July 2013

NEW: Media Platform+

Precise has launched a new monitoring platform that integrates social and mainstream ...

20 May 2013

Market Research Society: Developing a trust metric in the social age

Precise Brand Insight explore how to identify trust metrics within social media.

09 May 2013

Precise Exchange: How charities use social media to engage with stakeholders

Our latest Precise Exchange debate explored the use of social media by charities.

16 April 2013

Precise collaborates with NASDAQ OMX Corporate Solutions

Precise and NASDAQ OMX Corporate Solutions collaborate to provide the Scottish Govern...

27 February 2013

Precise Exchange: Will ethics and social responsibility become the biggest drivers of corporate reputation going forward?

Our latest panel debate explored the impact of ethics and social responsibility on co...

25 February 2013

CorpComms: It's the way they tell 'em

Precise Brand Insight discuss the rise of witty repartee in customer communications.

07 February 2013

Sport Industry Group: Super Bowl commercials capture Twitter fans

Featuring our analysis on the sentiment of Twitter users in the UK during last weeken...

24 January 2013

Precise to speak at the CIPR Evaluation Inside Out seminar

The Precise Insight team are presenting at the CIPR Evaluation Inside Out event, expl...

31 December 2012

What we learnt about social media in 2012

A look back at some of the ideas explored on the Precise Brand Insight blog during th...

06 December 2012

PR Moment: How brands used Movember to increase their profile, by Precise's James Withey

Precise Brand Insight research into the Movember phenomenon. ...

05 November 2012

CorpComms: US election was October's biggest story

Precise research shows the US election dominated broadsheet coverage.

11 October 2012

Precise Exchange: Coping with social media crises

Our latest Precise Exchange debate explored how communicators cope with social media...

01 October 2012

Senior business executive to lead Precise US division

Todd Grossman joins Precise as Managing Director, Americas.

07 September 2012

Precise Mobile App shortlisted for Techworld Award

The new Precise Mobile App has been shortlisted for the Techworld Awards 2012: Mobile...

10 August 2012

Launch of Precise Mobile App

Precise launches Precise Mobile App in response to clients' need to have immediate ac...

29 June 2012

Silver Tweeters: Precise Brand Insight present social media analysis at the Older, Richer, Wiser conference

Our Brand Insight team presented the findings of our reseach into Silver Tweeters - S...

13 June 2012

Precise joins panel at CorpComms Financial Reputation Conference

Our Brand Insight team represented Precise at this conference, presenting our researc...

19 April 2012

Precise joins panel at PR Moment's PR Analytics conference

Precise took part in a panel debate: The Evaluation Triangle: The PR Agency, The Eval...

17 April 2012

Precise speaks at Digital Marketing Optimisation 2012

Our Brand Insight Team represented Precise at Digital Marketing Optimisation 2012, de...

30 January 2012

TweetComms sector lists

Precise launches TweetComms sector lists - researched lists of influential journalist...

02 December 2011

The Year of the Perfect Twitter Storm

Precise analysis reveals how Twitter and the press can create a perfect Twitter storm...

27 September 2011

Journalists turn to Twitter

PR Moment turns to Precise for research into how journalists are using Twitter. ...

04 August 2011

TweetComms - a unique, new Twitter app for PRs

Precise launches TweetComms, a unique, new Twitter app for PRs.

19 May 2011

Connect - our unique new media contacts analysis platform

Precise launches Connect, our unique new media contacts analysis platform that dynami...

30 November 2010

Launch of CIPR 'Through The Thicket' Guide

Breakfast Launch of CIPR Corporate & Financial Group's 'Through The Thicket' Guide fo...

01 November 2010

Launch of Media Platform

Media Platform brings together our unique range of services to more effectively suppo...

21 May 2010

Precise acquires Mediagen

Precise acquires Mediagen, specialist provider of media intelligence services to the ...

30 April 2010

Autonomy's case study on our Chorus implementation

Autonomy's case study on our Chorus implementation.

20 January 2010

Collaboration with Autonomy enhances our services

Precise delivers next-generation media intelligence with Autonomy.

10 September 2009

Launch of our online PR and social media measurement

Precise launches online PR and social media measurement.

01 July 2009

CIPR chooses Precise for 'best practice' Monitoring & Evaluation guide

CIPR chooses Precise for 'best practice' Monitoring & Evaluation Guide.

18 May 2009

Announcement of our Partnership with the PRCA

Precise becomes PRCA media intelligence partner.

20 March 2009

Launch of our new social media monitoring service

We launch new service as the growing influence of social media on mainstream media hi...

31 January 2009

Launch of our new broadcast service

Precise launches digital broadcast service.

Find out more

For further details on any of our services or updates, please contact Emma Trim

NEW: MP+ Connect

Mp+ Connect profile

More effectively target and track your media contacts.

MP+ Analytics


Intuitive analytics tools providing real-time insight into key social media and mainstream news scenarios.

MP+ Social


Gives you social content alongside mainstream news in a single timeline.


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Precise in the news

See how the media uses our research and insights.