Our people

Penny Anderson
Account Director, PR clients
penny.anderson@precise.co.uk

Penny has worked with major City and corporate PR agencies for over 10 years. Since joining the Precise team in 2008, she has been responsible for ensuring the smooth delivery of services to our agency clients. She is ideally placed to provide expert advice on the most effective mix of services, particularly in today's challenging marketplace. Prior to joining Precise, Penny held senior roles with PR Newswire and PiMS.

Paul Barnes
Account Director, Corporate & Financial clients
paul.barnes@precise.co.uk

Paul is the senior contact for all major corporate and financial sector clients. In this proactive role, his in-depth knowledge of media and our service options ensures that our clients can quickly and easily access whatever their changing requirements demand - from breaking news alerts to coverage analysis and forward planning.

Ceri McCarthy
Account Consultant
ceri.mccarthy@precise.co.uk

Ceri works with major clients across a diverse range of sectors. She brings unrivalled experience in terms of advising clients as to what they should be monitoring as well as how they should be receiving coverage in order to most effectively brief their various stakeholder groups. Ceri maintains close liaison with all areas of the business to ensure that clients receive a high quality service that remains within budget.

Ferne Shaw
Broadcast Team
ferne.shaw@precise.co.uk

Ferne is highly experienced in advising on the most appropriate broadcast monitoring service to meet client requirements - ongoing, campaign or crisis management. A key part of her role is to ensure that every client receives the coverage and insight they require, in the right timeframe and format.

Marcus Gault
Managing Director, Insight Division
marcus.gault@precise.co.uk

Marcus has 15 years experience in research and analysis gained in senior roles at Millward Brown, AC Nielsen and in-house at ASDA. He has advised a range of high profile clients including Google, Blackrock and Toyota, and has been instrumental in establishing Precise as the UK's fastest growing analysis provider. He continues to lead the development of our unique and innovative methods of assessing and reporting on PR and communications effectiveness and is an active member of the analysis trade body AMEC.

Darryl Sparey
New Business Director
darryl.sparey@precise.co.uk

Darryl has over 10 years experience advising major UK and international organisations on the most effective mix of media intelligence services in support of their business and communications objectives - encompassing press, online and broadcast monitoring and analysis, social media and forward planning. Darryl was previously Managing Director of TMT analysis specialist, Media Report, which was acquired by Precise in 2004.

Sarah Wait
Business Development Director, Forward Planning
sarah.wait@precise.co.uk

Sarah has over 12 years experience advising clients on how they can benefit from the value of forward planning within the communications cycle. She established the forward planning agency AMI that was acquired by Precise in 2007, and maintains strong working relationships with the editorial teams at all major broadcasters and newspapers. Sarah has been instrumental in the successful introduction of the service to the PR and communications sectors.

Holly Durrant
Head of Client Care
holly.durrant@precise.co.uk

Holly is responsible for ensuring that new client requirements are fully scoped out and that, across the business, we provide expert advice and guidance to ensure our clients gain access to the most appropriate services. As a former Head of Client Services, Holly can draw on a wealth of experience from across our client base to ensure that every requirement is fully met. Holly joined Precise in 2003 from PR Newswire where she managed a journalist and PR service.

Emma Barker
Copyright & Licensing Manager
emma.barker@precise.co.uk

Emma is our in-house expert on copyright and licensing and is always on hand to provide advice and guidance in this increasingly important area. She ensures that clients are kept fully informed of any developments in these areas and offers assistance with NLA and CLA licensing applications and renewals. Prior to joining Precise, Emma held a senior licensing role within News International.